Content Creation
We understand what we tell through media – and make it visible to AI.
SUSTAINMENT combines creative storytelling with content expertise. You receive appealingly prepared and technically validated content for your media, so you can convince your target audiences, Google and ChatGPT.
Renewable energies
Climate stabilization
Sustainability
Impact Investments
Only good news are good news.
SUSTAINMENT develops media content with which you can score.
Good content answers existing questions. That’s why we have to find out what your target audience really wants to know. We also need to empathize with where the emotional shoe pinches.
Then we can formulate targeted and accurate answers. We put the benefit in the foreground so that recipients don’t jump off straight away.
Good content informs and “seduces”. That’s why it must not only be substantively correct, but also coherently staged. Storytelling, framing, didactics, strong headlines, emotions and insights from climate communication are part of the repertoire.
Content that is also picked up by AI systems can have even more impact. For this, we have developed our own AI visibility principles, which we continually test and refine.
Content is far more than text: everything you can see, read and hear on a medium is content. We write the texts and design everything necessary so that the content serves your communicative goals.
Visibility in AI
and search results
Search engines show the best answers first – until they themselves become a chat. Visible content can be systematically developed according to dedicated principles.
Marketing through content
Entertaining content with informative added value can be a vehicle for promoting brands, products and services. AI becomes the recommender.
Convincing B2B target audiences
Experts can be convinced of your expertise and technology when the content is competent and interesting.
Awareness campaigns
Educational content for non-profit goals thrives on a positive emotional approach and easily understandable content on complex topics.
Newsworthy press releases
Editorial teams pick up press releases when news value, momentum and journalistic quality are right. As an external trust signal to AI systems, online PR is gaining new relevance.
Visibility in video consumption
YouTube is the world’s second-largest search engine. Videos appeal emotionally and offer easily consumable stories and information.