Entertainment for Sustainability since 2005

Making renewables convincing

SUSTAINMENT advises on and produces media for the energy transition. Understand first, then design.

Consulting
Diagnosis before recommendation. We find the impact gap.

Media production
Substance, narrative, design: Visible to humans and AI.

Content Creator Kilian Rüfer with tablet

I’m Kilian, your consultant and media maker for the energy transition

As a consultant, I clarify where your communication is losing impact. As a media maker, I write, design and produce content for your goals.

Since 2005, SUSTAINMENT has worked exclusively for organizations that contribute to future viability: renewable energies, climate stabilization, impact investments.

We name problems and explain solutions clearly. Our content and formats rely on confidence, self-efficacy and encouragement instead of alarmism; they reach people and are picked up by AI systems.

About me

Specialist for communication that makes the climate cool

I’m a trained media designer and a graduate engineer in renewable energies. Consulting, content and media for sustainability are based on this dual training and experience since 2005: renewable energies, climate stabilization, impact investments.

Media consulting for decision-makers

I diagnose the impact gaps in your communication and develop a therapy: strategy, framing, channel, message. I use prompt monitoring as a diagnostic tool and AI visibility as a channel. The entry point is the impact gap analysis with preliminary research.

Content for renewable energies and future viability

We write texts that are professionally sound and didactically accessible: blog and press articles, landing pages, whitepapers, YouTube scripts, newsletters, social campaigns. Structured for people, search engines and AI systems. Before we publish anything, we verify the statements in primary sources.

Designing sustainable media

We design and produce websites, print media and videos. Appearance, function and ecological footprint matter equally: recycled paper, genuine green electricity, lean code. Fast websites save electricity and rank better. And they have to be readable for the crawlers of Google, ChatGPT & Co.: content directly in the HTML, not loaded later via JavaScript.

“With Kilian, you can feel that he is passionate about sustainability. As an author, he succeeds in describing complex energy and investment topics in an accessible and understandable way.”

Matthias Willenbacher

Energy transition pioneer and entrepreneur
(incl. WIWIN and juwi)

“Kilian supported us at Sunny Places in community management and, with great commitment and initiative, provided users with answers and tips. The collaboration was a lot of fun, also because Kilian, as an energy blogger, was simply close to the topics and knew what he was talking about.”

Leonie Blume

Social Media Manager
(SMA Solar Technology AG)

“Kilian is convincing through his conscientious and precise approach to complex, technology-heavy topics. His ability to research these, make connections and translate them into understandable and engaging texts is remarkable.”